

IS NETFLIX 4K TV
It's the antithesis to the live TV world of obnoxious adverts, which is why it's such a pleasant app to use – and surely a large part of why it remains so popular. Netflix, by comparison, feels like shutting the world out when you boot it. It's just a lot better at delineating this paid-for content than it used to be. Prime Video still feels like a reformatted store front in how it's presented – and yes, clearly Amazon wants you to spend extra money on the service, whether it's through a limited time cheap rental or subscribing to an extra channel. Still, Netflix comes out on top when it comes to using its app. No longer will you punished for watching five minutes of an embarrassing erotic thriller, or Marvel's Iron Fist. It's a blessed relief that both the Prime Video and Netflix apps on mobile now let you remove stuff from your recently watched section. Netflix's options now include wacky stuff, like having the choice to to watch a show at a slower or faster speed – we don't want to generalize, but you shouldn't trust anyone who's watching The Crown at 1.5x the normal speed. The truth is, both apps get better every year. The streaming app, after all, is Netflix's whole product – for Amazon it's one part of a wider membership program, albeit a key one. Netflix's algorithmic recommendations aren't to everyone's liking, but they demonstrate just how considered Netflix's app is overall compared to Prime Video.

(Image credit: Vantage_DS / Shutterstock) Netflix vs Amazon Prime Video: app experience But Netflix's app experience and original content mean it's not a straightforward battle. Price-wise, then, Amazon definitely looks better on paper. Which, of course, includes videos sold or made available for rent by Amazon in its own video store. It's less aggressive at selling these than it used to be, thanks to the 'Free to Me' tab or relevant button in the app, but clearly Amazon wants you to see Prime Video as the base on which to stream lots of other stuff.
IS NETFLIX 4K PLUS
Unlike Netflix, Prime Video is set up to try and sell you channels that offer extra content for a monthly fee – usually grouped by theme or genre (Shudder), or by rights holder (Paramount Plus and Starz in the US).
IS NETFLIX 4K MOVIE
You'll find the appropriate tags '4K UHD' and 'HDR' on different pages – if you want to watch The Boys or Chris Pratt action movie The Tomorrow War in 4K, for example, you're in luck. You don't have to pay extra to access this, though, unlike with Netflix. Prime Video offers a decent helping of 4K content, too, as part of the subscription package, with lots of originals covered. Prime membership gets you expedited delivery from Amazon, not to mention other benefits around reading and gaming. You can also get Prime Video by itself for $8.99 / £5.99, but given that the price difference is minimal in the UK, the main membership tier is the better choice in that region (there's no such option in Australia). You can search '4K' on Netflix's app in your region, which reveals which ones are streaming in UHD, even if that's not part of your tier.Īmazon Prime costs $12.99 / £7.99 / AU$6.99 per month, with discounts if you pay yearly. Lots of Netflix content is available in 4K – the majority of its originals, for example, but also some movies and shows sourced from elsewhere (if you're in the UK, that includes Spider-Man: Far From Home). There's a cheaper basic tier for $8.99 / £5.99 / AU$11.99, but since that comes without HD streaming, it's not one we'd recommend unless you're on a budget.

Netflix's Standard plan costs $13.99 (£9.99 / AU$15.99) per month, while the Premium plan with Ultra HD content costs $17.99 (£13.99 / AU$19.99) a month. Netflix vs Amazon Prime Video: pricing and value
